milk_shake Icy Blonde Shampoo

There’s something captivating about that cool, icy blonde glow — and milk_shake® Icy Blond Shampoo helps you keep it flawless. From the moment it touches your hair, it feels refreshing and luxurious, cleansing gently while infusing strands with a soft, silvery tone.

Formulated with a unique black pigment, it enhances light or platinum blondes with delicate ash hues, extending the life of your colour and banishing unwanted yellow or brassy tones. Each wash leaves your hair looking brighter, cooler, and beautifully luminous — soft to the touch and full of icy brilliance, without any heaviness or harshness.